Problem:
How to Distinguish San Pellegrino sparkling fruit beverages from typical sodas.

Truth:
San Pellegrino is made with natural citrus juices. It contains no artificial flavors, and has less sugar than an average soda. In the mind of the consumer, these natural flavors position the beverage as a healthier, better-for-you alternative.

Concept:
Convert to San Pellegrino: the sweet sparkling drink that you can enjoy without guilt.