Andrew Jones
Andrew Jones - Art Director
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San Pellegrino

 

San Pellegrino

Problem:
How to Distinguish San Pellegrino sparkling fruit beverages from typical sodas.

Truth:
San Pellegrino is made with natural citrus juices. It contains no artificial flavors,
and has less sugar than an average soda. In the mind of the consumer,
these natural flavors position the beverage as a healthier, better-for-you alternative.

Concept:
Convert to San Pellegrino: the sweet sparkling drink that you can enjoy without guilt.

 

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Sister James protecting the city-sinners

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Tom Daley: CW
Caitlin Blumer: ST

Andrew Jones: AD

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Foil caps with messages beneath.

Confession booth in sinful places such as Las Vegas and Atlanta.

AH darn! Father Flynn's confessional hours are over.

Interactive confession booth offers 24/7 guilt free sipage anywhere with internet.